At a quick, unsuspecting glance, the line between nationalism and talking about cultural identity looks hair-fine. As we were putting together the Subjective atlas of Hungary, this conflict was a constant subject of discussion. The atlas is meant to show cultural diversity and emphasize personal experience as part of the collective. It thereby underlines that culture is not static but in constant motion and different for everyone. This certainly does not mean we cannot talk about shared values or a national spirit. But how we talk about them is always a delicate matter that demands awareness, especially in the present period.