Think tank for visual strategies


The Design Department of the Sandberg Instituut (Masters Rietveld Academie Amsterdam) is a think tank for visual strategies

Temporary Museum Amsterdam ’09

The parallel programme to the annual art fair Art Amsterdam »

Temporary Museum Amsterdam: Public debate based on sound bites


The Temporary Museum Amsterdam programme runs parallel to Art Amsterdam and links the various contemporary art institutions. This year, the project is connected to My Name Is Spinoza and has been designed by the Sandberg Institute’s master’s students in design. The students have turned their attention to the political side of art. Baruch de Spinoza is said to have been the modern era’s first political thinker; he called himself a democrat and openly expressed his preference for the democratic state. According to him, the true state is one that offers liberty to everyone, even – or perhaps especially – those who think differently, practice other religions or express conflicting ideas. Some call Spinoza the founder of our democracy. But is that democracy still stable today?

Designing against populism or redefining design approaches


Nearly a year ago, I started my job as head of the design department at the Sandberg Institute. The students sat around a table and took turns introducing themselves. Strikingly, most of them began with some variation of “I am not a graphic designer,” followed by a summary of all the things they did do. The term ‘graphic design’ seems to be attached to a definition that is stuck in the last century. This conversation illustrates that the profession is changing significantly. Design today forms a discourse and doesn’t so much exist as a book, poster or stamp; as a medium – it exists first of all ín the media. The meaning doesn’t lie anymore in the design itself but mainly in its relationship with its environment – in the context. In this lecture I’ll illustrate what this notion has meant for my own design practice.

Subjective Atlas of Serbia

Subjective atlas mapping Serbia from inside out by it’s inhabitants themselves »