(Con)Temporary Museum Amsterdam engenders a brief but intensive moment of symbiosis between prominent Amsterdam-based art institutes. The 2006 edition proved a success and again in 2007 the floor plan of the Museum was the entire city. The halls of this museum were made up by prominent art institutions like De Ateliers, Foam, Huis Marseille, SMART Project Space, Stedelijk Museum CS and W139. Art Amsterdam is where the beat was: visitors were provided with a free passe-partout, a go-as-you-please ticket that gave access to all ‘galleries’ of the (Con)Temporary Museum Amsterdam. Each individual institute realised a programme that showed work by artists who are represented by galleries at Art Amsterdam, ephemeral installations, guided tours and video programmes. De Balie was the venue where debates were organized about the relationship between art and the market. More and more people are willing to invest in art; what are the consequences of this for fine art? German art critic and publisher Isabelle Graw kicked off on the 8th of May as she presents ‘Money matters’. To ensure that visitors could live the experience of the program in the city to the fullest, Audi had set up a special action: it provided five brand new cars with a driver. The passe-partout contained vouchers that could be exchanged for this service. In addition at the entrance places guides of the (Con)temporary Museum will treat the visitors to information.создание сайта визитки ценаспособы раскрутки

Like the event, the graphic design was based on the idea of temporariness and has three main “pillars”. The map of the city, with only the collaborating art institutions as landmarks including the routes in between, forms the basis of the design. Although it’s perfectly detailed, it looks almost like a hand drawn sketch, as if someone has drawn his dream. All real facades of the institutions were hatched with white horizontal lines, hand painted. This was a strong eye-catcher and made the visitor recognize immediately that he was still in the temporary museum. At the same time this horizontal hatching was the strongest visual element in all graphics, from the logo to posters and t-shirts. Type-designer Anton Koovit specially developed the stencil typeface Adam, which also became his graduation project for the master course “Type and Media”. The type has a unique character and although with monumental elements, it’s breading ephemerality. All elements, from logo to website, from car to guide, were in black and white. And where possible only untreated materials were used and environmentally friendly paper. The studio has been very critical in what and how much we can use for a temporary event.