Who are the people incubating within our design schools – the students who will emerge as the world’s Next Designers? What are their backgrounds, ambitions, doubts? How is this generation dealing with our current time-frame, dominated by media and technology? How will they use design to impact society? Do they have what it takes to meet the challenges of their chosen profession? Or is it they who ultimately will define these challenges, and reconstruct the profile of ‘designer’ for our future society.
It is up to our schools not only to educate young designers, but to recognize them. In a fictional interview with a prospective student at the Sandberg Institute, design department head Annelys de Vet creates a portrait of a soon-to-be Next Designer.